MMK226 - Retailing
Unit details
Note:
You are seeing the 2019 view of this unit information. These details may
no longer be current.
| Year: | 2019 unit information |
|---|---|
| Enrolment modes: | Not Offered in 2019 |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | MMK101 |
| Incompatible with: | Nil |
| Scheduled learning activities - campus: | 1 x 1 hour class and 1 x 2 hour seminar per week |
| Scheduled learning activities - cloud (online): | 1 x 1 hour class (recordings provided) + 2 hour online seminar (livestreamed with recordings provided) per week |
Content
This unit introduces the students to retailing from a managerial perspective. This includes the historical overview of retailing, the structure of retail organisations, current issues and challenges in the retail industry, developing effective retail pricing, promotion, brand, communication strategies, merchandise management, logistics, customer service, store design, and retail performance monitoring.
Assessment
Assessment 1 (Individual) Retail Project Plan report (4000 words) 50%
Examination (2 hours) 50%
Unit Fee Information
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