MMK226 - Retailing
Unit details
Year | 2018 unit information |
---|---|
Enrolment modes: | Not Offered in 2018 |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit chair: | Riza Casidy |
Prerequisite: | Nil |
Corequisite: | MMK101 |
Incompatible with: | Nil |
Contact hours: | Campus: 1 x 1 hour class and 1 x 2 hour seminar per week Cloud (Online): 1 x 1 hour class (recordings provided) and 2 hour online seminar (recordings provided) per week |
Content
This unit introduces the students to retailing from a managerial perspective. This includes the historical overview of retailing, the structure of retail organisations, current issues and challenges in the retail industry, developing effective retail pricing, promotion, brand, communication strategies, merchandise management, logistics, customer service, store design, and retail performance monitoring.
Assessment
Assessment 1 (Individual) Retail Project Plan report (4000 words) 50%
Examination (2 hours) 50%
Unit Fee Information
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