MMK226 - Retailing
Unit details
Note:
You are seeing the 2017 view of this unit information. These details may
no longer be current.
| Year | 2017 Unit Information |
|---|---|
| Enrolment modes: | Not Offered in 2017 |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Riza Casidy |
| Prerequisite: | Nil |
| Corequisite: | MMK101 |
| Incompatible with: | Nil |
| Contact hours: | Campus: 1X1-hour class and 1X2-hour seminar per week. Cloud (Online): 1x1-hour class (recordings provided) + 2-hour online seminar (recordings provided) per week |
Content
This unit introduces the students to retailing from a managerial perspective. This includes the historical overview of retailing, the structure of retail organisations, current issues and challenges in the retail industry, developing effective retail pricing, promotion, brand, communication strategies, merchandise management, logistics, customer service, store design, and retail performance monitoring.
Assessment
Assessment 1 (Individual) – Retail Project Plan report (4000 words) – 50%
Examination (2 hours) - 50%