MMK217 - Retail Management
Unit details
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | MMK226 |
| Unit Chair: | Trimester 1: Cuc Nguyen |
| Prerequisite: | Nil |
| Corequisite: | MMK101 |
| Incompatible with: | MMK226 |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 1 hour on-campus lecture (recordings provided) and 1 x 2 hour on-campus seminar (recordings provided) each week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 1 hour recorded lecture and 1 x 2 hour online seminar (recordings provided) each week. |
Content
This unit introduces the students to retailing from a managerial perspective. This includes the historical overview of retailing, the structure of retail organisations, current issues and challenges in the retail industry, developing effective retail pricing, promotion, brand, communication strategies, merchandise management, logistics, customer service, store design, and retail performance monitoring.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Explain the roles and functions different organisations play in the retail industry. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Analyse the environments in which retail services are developed, and the associated implications for retail managers. | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO3 | Interpret and critically evaluate retail problems and apply appropriate retail management models and theories to generate strategic and tactical solutions. | GLO1: Discipline-specific knowledge and capabilities GLO5: Problem solving |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Report (Analytical) | 2500 words | 50% | Week 5 |
| Assessment 2: (Group of 3) Report (Business) | 4000 words | 50% | Week 10 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library at the link here: MMK217 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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