MMK101 - Marketing Fundamentals

Unit details

Note: You are seeing the 2019 view of this unit information. These details may no longer be current. [Go to the current version]
Year:2019 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Online
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Online
Trimester 3: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Trimester 1 Unit Chair:

Micaela Spiers

Trimester 2 Unit Chair:

Adnan Yusuf

Trimester 3 Unit Chair:

Thomas Gaarenstroom

Prerequisite:

Nil

Corequisite:Nil
Incompatible with: MMK277, MMKM101
Scheduled learning activities - campus:

1 x 2 hour class (livestreamed with recordings provided) per week + 1 hour seminar per week

Scheduled learning activities - cloud (online):

1 x 2 hour class (livestreamed with recordings provided) + 1 hour online seminar (livestreamed with recordings provided) per week

Content

Marketing is the most dynamic area of business and the glue that holds organisations together – it connects organisations with the world, and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers. MMK101 focusses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!

Assessment

Assessment 1 (individual) – Digital literacy module online (COMPULSORY) – 0%

Assessment 2 (individual) – Written report including analysis (750 words) – 20%

Assessment 3 (individual) – Written report including analysis (1500 words) – 40%

Examination (2 hours) – 40%

Hurdle requirement

Hurdle requirement:

Students must successfully complete the Digital Literacy Module in full by the due date and time before they are able to submit Assignment 2.

Unit Fee Information

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