MMK101 - Marketing Fundamentals
Unit details
Year: | 2019 unit information |
---|---|
Enrolment modes: | Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Online Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Online Trimester 3: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Trimester 1 Unit Chair: | Micaela Spiers |
Trimester 2 Unit Chair: | Adnan Yusuf |
Trimester 3 Unit Chair: | Thomas Gaarenstroom |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | MMK277, MMKM101 |
Scheduled learning activities - campus: | 1 x 2 hour class (livestreamed with recordings provided) per week + 1 hour seminar per week |
Scheduled learning activities - cloud (online): | 1 x 2 hour class (livestreamed with recordings provided) + 1 hour online seminar (livestreamed with recordings provided) per week |
Content
Marketing is the most dynamic area of business and the glue that holds organisations together – it connects organisations with the world, and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers. MMK101 focusses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!
Assessment
Assessment 1 (individual) – Digital literacy module online (COMPULSORY) – 0%
Assessment 2 (individual) – Written report including analysis (750 words) – 20%
Assessment 3 (individual) – Written report including analysis (1500 words) – 40%
Examination (2 hours) – 40%
Hurdle requirement
Students must successfully complete the Digital Literacy Module in full by the due date and time before they are able to submit Assignment 2.
Unit Fee Information
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