MMK101 - Marketing Fundamentals
Unit details
Year | 2018 unit information |
---|---|
Enrolment modes: | Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Online Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Online Trimester 3: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | MMK277, MMKM101 |
Contact hours: | Campus: 1 x 2-hour class (livestreamed with recordings provided) per week + 1-hour seminar per week Cloud (Online): 1 x 2-hour class (livestreamed with recordings provided) + 1-hour online seminar (livestreamed with recordings provided) per week |
Tri-1 Unit Chair
Trimester 1: Michael Volkov
Tri 2 Unit Chair
Trimester 2: Adnan Yusuf
Tri 3 Unit Chair
Trimester 3: Adnan Yusuf
Content
Marketing is the most dynamic area of business and the glue that holds organisations together – it connects organisations with the world, and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers. MMK101 focusses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!
Assessment
Assessment 1: (Individual) Essential Digital Literacy (EDL) (COMPULSORY) 0%
Assessment 2: (Individual) Written report including analysis (750 words) 20%
Assessment 3: (Individual) Written report including analysis (1,500 words) 40%
Examination: (2-hours) 40%
1. Students must successfully complete the Essential Digital Literacy Module in full by the due date and time before they are able to submit Assignment 2.
2. To satisfactorily complete this unit, students must pass the final exam.
Unit Fee Information
Click on the fee link below which describes you: