MMK101 - Marketing Fundamentals

Unit details

Note: You are seeing the 2018 view of this unit information. These details may no longer be current. [Go to the current version]
Year2018 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Online
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Online
Trimester 3: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Prerequisite:

Nil

Corequisite:Nil
Incompatible with: MMK277, MMKM101
Contact hours:

Campus:  1 x 2-hour class (livestreamed with recordings provided) per week + 1-hour seminar per week

Cloud (Online):  1 x 2-hour class (livestreamed with recordings provided) + 1-hour online seminar (livestreamed with recordings provided) per week

Tri-1 Unit Chair

Trimester 1:  Michael Volkov

Tri 2 Unit Chair

Trimester 2:  Adnan Yusuf

Tri 3 Unit Chair

Trimester 3:  Adnan Yusuf

Content

Marketing is the most dynamic area of business and the glue that holds organisations together – it connects organisations with the world, and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers. MMK101 focusses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!

Assessment

Assessment 1: (Individual) Essential Digital Literacy (EDL) (COMPULSORY) 0%

Assessment 2: (Individual) Written report including analysis (750 words) 20%

Assessment 3: (Individual) Written report including analysis (1,500 words) 40%

Examination: (2-hours) 40%

Hurdle requirement:

1. Students must successfully complete the Essential Digital Literacy Module in full by the due date and time before they are able to submit Assignment 2.
2. To satisfactorily complete this unit, students must pass the final exam.

Unit Fee Information

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