MMK101 - Marketing Fundamentals
Unit details
Year | 2017 unit information |
---|---|
Enrolment modes: | Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Online Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Online Trimester 3: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit chair: | Alvin Lee (Trimester 1), Adnan Yusuf (Trimester 2 and Trimester 3) |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | MMK277 |
Contact hours: | Campus: 1 x 1 hour class per week 1 x 2 hour seminar per week Cloud (Online): 1 x 1-hour class (livestreamed with recordings provided) + 2 hour online seminar (livestreamed with recordings provided) per week |
Content
The aim of the unit Marketing is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.
Assessment
Assessment 1 (individual) – Written report (500 words) – 10%
Assessment 2 (individual) – Written report (750 words) – 20%
Assessment 3 (individual) – Written report (1000 words) – 30%
Examination (2 hours) – 40%
- Students must successfully complete the Digital Literacy Module by the due date and time before they are able to submit Assignment 1.
- To satisfactorily complete this unit, students must pass the final exam (i.e., 25/50) otherwise the final maximum overall mark awarded is 44 with a N grade.
From Trimester 2 2017:
Assessment 1 (individual) – Digital literacy module online (COMPULSORY) – 0%
Assessment 2 (individual) – Written report including analysis (750 words) – 20%
Assessment 3 (individual) – Written report including analysis (1500 words) – 40%
Examination (2 hours) – 40%
- Students must successfully complete the Digital Literacy Module in full by the due date and time before they are able to submit Assignment 2.
- To satisfactorily complete this unit, students must pass the final exam.
Unit Fee Information
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