MMK101 - Marketing Fundamentals

Unit details

Note: You are seeing the 2017 view of this unit information. These details may no longer be current. [Go to the current version]
Year

2017 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Online
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Online
Trimester 3: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit chair:

Alvin Lee (Trimester 1), Adnan Yusuf (Trimester 2 and Trimester 3)

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

MMK277

Contact hours:

Campus: 

1 x 1 hour class per week

1 x 2 hour seminar per week

Cloud (Online):

1 x 1-hour class (livestreamed with recordings provided) + 2 hour online seminar (livestreamed with recordings provided) per week

Content

The aim of the unit Marketing is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.

Assessment

Assessment 1 (individual) – Written report (500 words) – 10%

Assessment 2 (individual) – Written report (750 words) – 20%

Assessment 3 (individual) – Written report (1000 words) – 30%

Examination (2 hours) – 40%

Hurdle requirement:

  1. Students must successfully complete the Digital Literacy Module by the due date and time before they are able to submit Assignment 1.
  2. To satisfactorily complete this unit, students must pass the final exam (i.e., 25/50) otherwise the final maximum overall mark awarded is 44 with a N grade.

From Trimester 2 2017:

Assessment 1 (individual) – Digital literacy module online (COMPULSORY) – 0%

Assessment 2 (individual) – Written report including analysis (750 words) – 20%

Assessment 3 (individual) – Written report including analysis (1500 words) – 40%

Examination (2 hours) – 40%

Hurdle requirement:

  1. Students must successfully complete the Digital Literacy Module in full by the due date and time before they are able to submit Assignment 2.
  2. To satisfactorily complete this unit, students must pass the final exam.

 

 

 

Unit Fee Information

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