MIS384 - Marketing Analytics

Unit details

Note: You are seeing the 2018 view of this unit information. These details may no longer be current. [Go to the current version]
Year

2018 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit chair:

Ali Tamaddoni

Prerequisite:

Must have passed 2 units in MIS203, MIS202, MIS201, MIS271, MAE256, MIS372, MIS379

otherwise

Must have passed MMK265 and must have passed 1 unit in MMK266, MMK251, MMK280, MMK368, MMK393, MIS379, MMK325

Corequisite:Nil
Incompatible with: Nil
Contact hours:

Campus: 1 x 2 hour class and 1 x 1.5 hour practical (lab) per week

Cloud (online): 11 x 1.5 hour class (recordings provided) + 11 X 1.5 hour online seminar

Content

The Marketing Analytics unit focuses on models and techniques of analysing a firm’s performance in a market which then can help decision makers to better allocate their resources. The teaching materials are organized in a way that expose students to both theoretical and practical aspects of models and techniques. Regarding this, a 1.5 hour class, is followed by a 1.5 hour seminar where students have the opportunity to get their hands on data (mostly from real cases) to implement the techniques and models. Students will also be required to conduct data analysis (assessments 1 and 2) and write a business report based on their findings (assessments 1 and 2).

Assessment

Assessment 1: (Individual) Mini case 1 (1,500 words) 20%

Assessment 2: (Group of 3 students) Mini case 2 (4,000 words) 30%

Examination: (2-hour) 50%

Hurdle Requirement: must achieve at least 50% of the marks available on the examination

Unit Fee Information

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