MIS384 - Marketing Analytics
Unit details
| Year | 2017 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Ali Tamaddoni |
| Prerequisite: | Must have passed 2 units in MIS203, MIS202, MIS201, MIS271, MAE256, MIS372, MIS379 otherwise Must have passed MMK265 and must have passed 1 unit in MMK266, MMK251, MMK280, MMK368, MMK393, MIS379, MMK325 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | Campus: 1 x 2 hour class and 1 x 1.5 hour practical (lab) per week Cloud (online): 11 x 1.5 hour class (recordings provided) + 11 X 1.5 hour online seminar |
Content
The Marketing Analytics unit focuses on models and techniques of analysing a firm’s performance in a market which then can help decision makers to better allocate their resources. The teaching materials are organized in a way that expose students to both theoretical and practical aspects of models and techniques. Regarding this, a 1.5 hour class, is followed by a 1.5 hour seminar where students have the opportunity to get their hands on data (mostly from real cases) to implement the techniques and models. Students will also be required to conduct data analysis (assessments 1 and 2) and write a business report based on their findings (assessments 1 and 2).
Assessment
Assessment 1 (Individual) – Mini case 1: (1500 words) 20%
Assessment 2 (group of 3 students) – Mini case 2: (4000 words) 30%
Assessment 3– Final Exam: 50%
Hurdle Requirement: must achieve at least 50% of the marks available on the examination
Unit Fee Information
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