MIS362 - Social Media Analytics and Data Driven Innovation
Unit details
Year: | 2023 unit information |
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Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 2: Kristijan Mirkovski |
Prerequisite: | One MIS coded unit |
Corequisite: | Nil |
Incompatible with: | Nil |
Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 1 hour class and 1 x 2 hour seminar per week |
Scheduled learning activities - online: | 11 x 1 hour class (recordings provided) and 10 x 2 hour online seminar |
Content
This unit introduces students to the nature of social media and its cultural politics. It familiarises students with software tools for accessing, analysing, and visualising social media data. It also explores (1) the implications of accessing social media data; (2) the benefits and problems with analysing social media data in real time; (3) the approaches to analysing social media data for trends and patterns; and (4) the approaches for social media data-driven innovation in organisations.
ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
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ULO1 | Identify and analyse the innovation potential and risks of applying social media analytics tools in an organisational setting. | GLO1: Discipline specific knowledge and capabilities |
ULO2 | Present arguments in written and oral form about the innovation potential and impact of social media data in an organisational setting. | GLO2: Communication |
ULO3 | Apply analytics tools to identify, explain and produce visualisations associated with patterns in social media data. | GLO3: Digital literacy |
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
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Assessment 1: (Individual) Case Study (Report) | 1000 words | 20% | Week 5 |
Assessment 2: (Individual) Part A: Report (Analytical) Part B: Video Recording (Online presentation) | Part A: 2000 words Part B: 6 minutes | Part A: 30% Part B: 10% | Weeks 10 and 11 |
End-of-unit assessment task: Written response test | 2 hour | 40% | End-of-unit assessment period. |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
Texts and reading lists for units can be found on the University Library via the following link. Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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