MIS312 - Social Media and Mobile Strategies

Unit details

Note: You are seeing the 2019 view of this unit information. These details may no longer be current.
Year:2019 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Previously coded as:MSC349
Trimester 1 Unit Chair:

Graeme Pye

Prerequisite:

MIS201 for students enrolled in M305, M340, D320 and D366

For all other students: NIL

Corequisite:Nil
Incompatible with: Nil
Scheduled learning activities - campus:

1 x 3 hour class per week

Scheduled learning activities - cloud (online):11 x 3 hour class (recordings provided) + 3 x 1 hour online seminar

Content

This unit examines the important themes and contemporary issues in eBusiness strategies. It places special emphasis on helping students develop practical skills in formulating, implementing and analysing eBusiness strategies in a real life business context. In exploring contemporary issues in eBusiness strategies, the unit explores how modern organisations are leveraging social networks, blogs, virtual worlds, mobile computing and various Web 2.0 technologies for next generation eBusiness. In addition, the unit provides deep insight into how organisations generate, capture and share business values from eBusiness.

Assessment

Campus-enrolled and Cloud (online) enrolled students:

Assessment 1: Written Assignment (Analytical Essay/Work-based Report) (Group 3-6 Students) 2,500-3,000 words, 40%

Examination: (2-hours) 60%

Hurdle requirement

Hurdle requirement: achieve at least 50% of the marks available on the examination.

Unit Fee Information

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