MIS312 - Social Media and Mobile Strategies
Unit details
Year: | 2019 unit information |
---|---|
Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Previously coded as: | MSC349 |
Trimester 1 Unit Chair: | Graeme Pye |
Prerequisite: | MIS201 for students enrolled in M305, M340, D320 and D366 For all other students: NIL |
Corequisite: | Nil |
Incompatible with: | Nil |
Scheduled learning activities - campus: | 1 x 3 hour class per week |
Scheduled learning activities - cloud (online): | 11 x 3 hour class (recordings provided) + 3 x 1 hour online seminar |
Content
This unit examines the important themes and contemporary issues in eBusiness strategies. It places special emphasis on helping students develop practical skills in formulating, implementing and analysing eBusiness strategies in a real life business context. In exploring contemporary issues in eBusiness strategies, the unit explores how modern organisations are leveraging social networks, blogs, virtual worlds, mobile computing and various Web 2.0 technologies for next generation eBusiness. In addition, the unit provides deep insight into how organisations generate, capture and share business values from eBusiness.
Assessment
Campus-enrolled and Cloud (online) enrolled students:
Assessment 1: Written Assignment (Analytical Essay/Work-based Report) (Group 3-6 Students) 2,500-3,000 words, 40%
Examination: (2-hours) 60%
Hurdle requirement
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
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