MBT704 - Marketing, Positioning and Consumers (Tour)
Unit details
Year: | 2021 unit information |
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Important Update: | Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester. Thank you for your flexibility and commitment to studying with Deakin in 2021. Last updated: 4 June 2021 |
Enrolment modes: | Not offered in 2021 |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Cohort rule: | For students enrolled in D713, H702, M701, M501, M601, M703 or M738 |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | MBA704, MBA720, MBR704, MBT720, MPK732, MPT732 |
Typical study commitment: | This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | Students will complete a weekly 2 hour module either in an on-campus/located environment or in an online setting. |
Scheduled learning activities - cloud: | Online independent and collaborative learning activities including 1 x 2 hour scheduled online modules per week. |
Content
The unit covers the three main domains of marketing activity, viz., marketing management, segementation and positioning, and an understanding of the consumer. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, and problem solving.
ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
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ULO1 | Evaluate the key concepts, models and theories upon which the practice of marketing in small, medium and large organisations is based. | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
ULO2 | Apply the fundamental principles involved in managing marketing from an executive and director perspective to achieve appropriate organisational outcomes | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
ULO3 | Analyse marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions. | GLO3: Digital literacy GLO4: Critical thinking |
ULO4 | Communicate a sophisticated understanding of a range of issues, practices, models and phenomena in marketing. | GLO2: Communication GLO3: Digital literacy GLO4: Critical thinking |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
Assessment 1 (Group of 2) 1A: Poster (Business) 1B: In-class presentation | 1A: 2000 words equivalent 1B: 20 minutes | 1A: 15% 1B: 15% | Information not available |
Assessment 2 (Individual) - Written Reflection | 2500 words | 30% | Information not available |
Assessment 3 (Individual)- Case study | 3000 words | 40% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
Texts and reading lists for units can be found on the University Library via the following link. Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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