ASC346 - Media, Stories and Power
Unit details
Note:
You are seeing the 2018 view of this unit information. These details may
no longer be current.
| Year | 2018 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Doug Lorman |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ASC246, ASC446 |
| Contact hours: | Campus: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week Cloud (online): Learning experiences are via CloudDeakin |
Content
Employing a variety of theoretical perspectives, the unit analyses the social, cultural, economic and political features of mass media. These paradigms are approached from a specifically sociological perspective covering various aspects of the media industries, texts, audiences and newer technologies. Topics include:
- Is the media just 'big business'?
- Can the media influence people's attitudes and behaviour?
- Do advertisements work?
- Is the news factual?
- Why are soap operas so popular?
- Has the media enhanced citizenship and democracy?
- Will the Internet be a liberating technology?
Assessment
Campus:
Essay, 40%, 2000 words
Class Exercises, 20%
Test, 40%
Cloud (online):
Essay, 40%, 2000 words
Quiz, 20%
Test, 40%
Unit Fee Information
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