ALR731 - Public Relations Theory and Practice
Unit details
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| Year | 2018 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 3: Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Sharyn McDonald |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALR631 |
| Contact hours: | Campus: 1 x 2 hour Seminar per week Cloud (online): Learning experiences are via CloudDeakin |
Content
This unit will be taught as a social science with both an academic and a professional emphasis. It will provide a comprehensive conceptual framework that demonstrates how public relations practitioners work. It covers the role of the public relations practitioner, the public relations process from research and planning to implementation and evaluation, and the application of public relations in a range of circumstances from sports and cultural organisations to corporations.
Assessment
Written assessment, 2000 words, 40%
Case study, 3000 words, 60%
Unit Fee Information
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