ALR704 - Reputation Management: Crisis, Risk and Responsibility
Unit details
| Year: | 2020 unit information |
|---|---|
| Important Update: | Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester. Last updated: 2 June 2020 |
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Sharyn McDonald |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALR279, ALR604 |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 2-hour seminar per week |
| Scheduled learning activities - cloud: | Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hours per week equivalence) |
Content
Crisis, issue, and, reputation management can impact all sectors and industries. The growth of global technology and social media see reputations altered at a rapid pace and issues amplified to reach global audiences. This unit will focus on managing evolving stakeholder expectations whilst dealing with anticipated or unexpected events. Students are presented with the opportunity to critically explore contemporary cases involving celebrities, global organisations and public figures. A range of tools and techniques, including social responsibility, ethical behaviour, proactive and reactive strategies will be introduced to help prepare students to manage this challenging field.
| These are the Learning Outcomes (ULO) for this unit At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes | |
| ULO1 | Understand and apply relevant theory on aspects of reputation management | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO6: Self-management GLO8: Global citizenship |
| ULO2 | Understand how issues and crises develop, the impact they have and, critically analyse the reactive responses that follow | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO4: Critical thinking GLO8: Global citizenship |
| ULO3 | Demonstrate analytical skills through environmental scanning | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO4: Critical thinking GLO6: Self-management |
| ULO4 | Design proactive, problem solving strategies towards risk assessment and prevention | GLO4: Critical thinking GLO5: Problem solving GLO8: Global citizenship |
| ULO5 | Demonstrate the capacity to present professional communication documents | GLO2: Communication GLO3: Digital literacy |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Trimester 1:| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 (Individual) - Essay | 2000 words or equivalent | 40% | Information not yet available |
| Assessment 2 (Individual) – Report | 3000 words equivalent) | 60% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: ALR704 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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