ALR701 - Public Relations Writing and Tactics
Unit details
Year: | 2020 unit information |
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Important Update: | Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester. Last updated: 2 June 2020 |
Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 2: Ross Monaghan |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | ALR601 |
Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 2-hour seminar per week |
Scheduled learning activities - cloud: | Online independent and collaborative learning activities including 1 x 1-hour class per week (recordings provided), 1-hour online seminar per week |
Content
Students learn to write by writing and rewriting. The unit blends the strategic with the practical in a range of public relations writing tasks including media releases, newsletters and speeches and web-writing. While strategic planning and thinking is a major component, creativity in developing and implementing communication solutions to PR problems is encouraged.
| These are the Learning Outcomes (ULO) for this unit At the completion of this unit, successful students can: | |
ULO1 | Demonstrate understanding of various communication theories through application to persuasive and informational public relations writing projects | GLO1: Discipline-specific knowledge and capabilities |
ULO 2 | Identify relevant information drawn from secondary research and desktop research to prioritise and construct key messages | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO4: Critical thinking GLO5: Problem solving |
ULO3 | Apply a writing process to develop key messages into written public relations tactics to support communication objectives | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving |
ULO4 | Write clear and consistent public relations tactics in a tone and style appropriate for a specified audience and communication channel | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
ULO5 | Edit and evaluate written public relations tactics | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Trimester 2:Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
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Assessment 1 - Planning and Writing Exercise | 2500 words or equivalent | 50% | Week 5 |
Assessment 2 - Portfolio of Written Tactics | 2500 words or equivalent | 50% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: ALR701 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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