ALR383 - Lobbying, Advocacy and Public Opinion
Unit details
Year: | 2020 unit information |
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Important Update: | Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester. Last updated: 2 June 2020 |
Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD* |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 1: Mark Sheehan |
Prerequisite: | Any second level ALR unit |
Corequisite: | Nil |
Incompatible with: | ALC381, ALR381, ALR481, ALR681 |
Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 1-hour class per week; 1 x 2-hour seminar per week |
Scheduled learning activities - cloud: | 1 x 1-hour class per week (recording via CloudDeakin) Online collaborative learning activities x 2-hours per week (equivalent) |
Note:Students in this unit should have access to a computer linked to the internet and should be able to load software from Deakin's Software Library *CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery |
Content
The public interest, which is sometimes quoted in professional codes of public relations practice and conduct, is a cliché and a myth; in fact, the civil society in which we live is an amalgam of competing interests. It is within this contested arena that public affairs practitioners operate in order to advocate for particular institutional views and resource allocations in the battle for favourable policy outcomes. So this unit examines the ways in which public relations and communication professionals working within third sector, business and government sector organisations seek to communicate via lobbying and campaigning in order influence public opinion and government policy.
These are the Learning Outcomes (ULO) for this unit At the completion of this unit, successful students can: | ||
ULO1 | Analyse the relationship between issues management, policy and public opinion formation within the context of public affairs practice | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking |
ULO2 | Research and analyse a public affairs problem from an organisational and stakeholder perspective | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO4: Critical thinking GLO5: Problem solving |
ULO3 | Work as an effective member of team using online means to plan, contribute to, and edit a lobbying project to a professional standard | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO7: Teamwork |
ULO4 | Apply principles of ethical lobbying and advocacy to plan a persuasive lobbying strategy | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking GLO5: Problem solving |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Trimester 1:Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
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Assessment 1 (Group) - Background Briefing | 1200 words or equivalent | 30% | Information not yet available |
Assessment 2 (Individual) - Lobbying Strategy | 2000 words or equivalent | 50% | Information not yet available |
Assessment 3 (Individual) - Quizzes | 800 words or equivalent | 20% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: ALR383 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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