ALR383 - Lobbying, Advocacy and Public Opinion
Unit details
| Year: | 2019 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Trimester 1 Unit Chair: | Deirdre Quinn Allan |
| Prerequisite: | Any second level ALR unit |
| Corequisite: | Nil |
| Incompatible with: | ALC381, ALR381, ALR481, ALR681 |
| Scheduled learning activities - campus: | 1 x 1 hour Class per week; 1 x 2 hour Seminar per week |
| Scheduled learning activities - cloud (online): | 1 x 1 hour Class per week (recording via CloudDeakin); Online independent and collaborative learning activities x 2 hours per week. This will include a range of activities including seminar recordings, and synchronous and asynchronous participation in online classroom activities. |
Note:Students in this unit should have access to a computer linked to the internet and should be able to load software from Deakin's Software Library | |
Content
The public interest which is sometimes quoted in professional codes of public relations practice and conduct is a cliché and a myth; in fact the civil society in which we live is an amalgam of competing interests. It is within this contested arena that public affairs practitioners operate in order to advocate for particular institutional views and resource allocations in the battle for favourable policy outcomes. So this unit examines the ways in which public relations and communication professionals working within third sector, business and government sector organisations seek to communicate via lobbying and campaigning in order influence public opinion and government policy.
Assessment
Assessment 1 (Group) - Background Briefing (1200 words or equivalent) - 30%
Assessment 2 (Individual) - Lobbying Strategy (2000 words or equivalent) - 50%
Assessment 3 (Individual) - Quizzes (800 words or equivalent) - 20%
Unit Fee Information
Click on the fee link below which describes you: