ALR383 - Lobbying, Advocacy and Public Opinion
Unit details
| Year | 2017 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Warrnambool, Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Deirdre Quinn Allan |
| Prerequisite: | Any second level ALR unit |
| Corequisite: | Nil |
| Incompatible with: | ALC381, ALR381, ALR481, ALR681 |
| Contact hours: | Burwood (Melbourne), Waurn Ponds (Geelong): 1 x 1 hour Class per week, 1 x 2 hour Seminar per week Warrnambool: 1 x 2 hour Seminar Cloud (online): Learning experiences are via CloudDeakin |
Note:Students in this unit should have access to a computer linked to the internet and should be able to load software from Deakin's Software Library | |
Content
The public interest which is sometimes quoted in professional codes of public relations practice and conduct is a cliché and a myth; in fact the civil society in which we live is an amalgam of competing interests. It is within this contested arena that public affairs practitioners operate in order to advocate for particular institutional views and resource allocations in the battle for favourable policy outcomes. So this unit examines the ways in which public relations and communication professionals working within third sector, business and government sector organisations seek to communicate via lobbying and campaigning in order influence public opinion and government policy.
Assessment
Written assignment, 1600 words, 40%
Lobbying project, 1200 word equivalent, 30%
Closed book exam, 2 hour duration, 30%
Unit Fee Information
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