ALR376 - Ethical Communication and Citizenship
Unit details
Year: | 2021 unit information |
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Important Update: | Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester. Thank you for your flexibility and commitment to studying with Deakin in 2021. Last updated: 4 June 2021 |
Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 1: Kristin Demetrioius Trimester 3: Kristin Demetrioius |
Cohort rule: | Nil |
Prerequisite: | Students must pass any two level 2 units |
Corequisite: | Nil |
Incompatible with: | ALR276 |
Scheduled learning activities - campus: | 1 x 2-hour seminar per week |
Scheduled learning activities - cloud: | Learning experiences are via CloudDeakin |
Content
The unit examines organisational use of public communication and its links with citizenship, responsibility and accountability, paying particular attention to activism and new approaches in public relations and community engagement. Using case studies of consultation with local and regional communities, it explores how organisations use formal and informal communication in an environment of social, cultural and political change and increasing globalisation.
ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
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ULO1 | Apply knowledge of ethical communication and its outcome to public relations practices | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical Thinking |
ULO2 | Demonstrates ethically conscious and culturally holistic knowledge of public communication and its outcomes | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical Thinking GLO5: Problem Solving GLO8: Global Citizenship |
ULO3 | Critically engage with relevant texts using accepted essay writing techniques and/or media release writing competencies | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical Thinking GLO5: Problem Solving |
ULO4 | Independently research secondary sources and apply time management and planning skills to task completion | GLO1: Discipline-specific knowledge and capabilities GLO5: Problem Solving |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year.
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
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Assessment 1 - Minor Essay | 1200 words or equivalent | 30% | To be advised |
Assessment 2 - Pressure Point Simulation and online exercises | 1200 words or equivalent | 30% | To be advised |
Assessment 3 - Major Essay | 1600 words or equivalent | 40% | To be advised |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Unit Fee Information
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