ALR279 - Public Relations Management
Unit details
Year: | 2019 unit information |
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Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Trimester 2 Unit Chair: | Sharyn Mcdonald |
Prerequisite: | One unit from: ALR103, ALR104, ALR276 |
Corequisite: | Nil |
Incompatible with: | ALC279, ALR479, ALR604 |
Scheduled learning activities - campus: | 1 x 2 hour seminar per week |
Scheduled learning activities - cloud (online): | Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2 hours per week equivalence) |
Note:This unit makes considerable use of information technology. It is recommended that students have access to computer facilities. Online teaching methods require internet access. |
Content
This unit examines how identities and reputations are formed, impacted and rebuilt with a focus on crisis communication and relationship management. Students are presented with the opportunity to critically explore a range of contemporary cases across a range of industries/sectors, including but not limited to, sport, tourism, entertainment, fashion and communications. A range of theories, tools and techniques will be introduced to help students effectively identify potential and emerging issues, monitor and manage communication, and conceptualise proactive and reactive strategies.
Assessment
Assessment 1 (Individual) - Report (1600 words or equivalent) - 40%
Assessment 2 (Group of 3-4 students) - Group Presentation (1200 words or equivalent) - 30%
Assessment 3 (Individual) - Examination (2 hours) - 30%
Unit Fee Information
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