ALR279 - Public Relations Management

Unit details

Note: You are seeing the 2019 view of this unit information. These details may no longer be current.
Year:2019 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Credit point(s):1
EFTSL value:0.125
Trimester 2 Unit Chair:

Sharyn Mcdonald

Prerequisite:

One unit from: ALR103, ALR104, ALR276

Corequisite:

Nil

Incompatible with:

ALC279, ALR479, ALR604

Scheduled learning activities - campus:

1 x 2 hour seminar per week

Scheduled learning activities - cloud (online):

Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2 hours per week equivalence)

Note:

This unit makes considerable use of information technology.  It is recommended that students have access to computer facilities. Online teaching methods require internet access. 

Content

This unit examines how identities and reputations are formed, impacted and rebuilt with a focus on crisis communication and relationship management. Students are presented with the opportunity to critically explore a range of contemporary cases across a range of industries/sectors, including but not limited to, sport, tourism, entertainment, fashion and communications. A range of theories, tools and techniques will be introduced to help students effectively identify potential and emerging issues, monitor and manage communication, and conceptualise proactive and reactive strategies.

Assessment

Assessment 1 (Individual) - Report (1600 words or equivalent) - 40%

Assessment 2 (Group of 3-4 students) - Group Presentation (1200 words or equivalent) - 30%

Assessment 3 (Individual) - Examination (2 hours) - 30%

Unit Fee Information

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