ALR279 - Public Relations Management
Unit details
| Year | 2018 unit information |
|---|---|
| Offering information: | *Warrnambool students to contact unit chair or school at scca-students@deakin.edu.au to enrol in this unit |
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), *Warrnambool, Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Sharyn Mcdonald |
| Prerequisite: | One unit from: ALR103, ALR104, ALR276 |
| Corequisite: | Nil |
| Incompatible with: | ALC279, ALR479, ALR604 |
| Contact hours: | Campus: 1 x 2 hour Seminar per week Cloud (online): Learning experiences are via CloudDeakin |
Note:This unit makes considerable use of information technology. It is recommended that students have access to computer facilities. Online teaching methods require internet access. | |
Content
This unit examines how identities and reputations are formed, impacted and rebuilt with a focus on crisis communication and relationship management. Students are presented with the opportunity to critically explore a range of contemporary cases across a range of industries/sectors, including but not limited to, sport, tourism, entertainment, fashion and communications. A range of theories, tools and techniques will be introduced to help students effectively identify potential and emerging issues, monitor and manage communication, and conceptualise proactive and reactive strategies.
Assessment
Written Assignment, 1600 words, 40%
Presentation, 30%
Exam, 30%
Unit Fee Information
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