ALR210 - Media Relations Strategy
Unit details
Year: | 2019 unit information |
---|---|
Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Trimester 1 Unit Chair: | Emma Bennett |
Trimester 3 Unit Chair: | Mark Sheehan |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | ALR206 and ALR207 |
Scheduled learning activities - campus: | Trimester 1 1 x 2 hour Seminar per week |
Scheduled learning activities - cloud (online): | Trimester 1 Learning experiences are via CloudDeakin |
In-person attendance requirements: | Trimester 3: Intensive over 3.5 days at the Burwood campus |
Note:Commencing 2019 |
Content
The unit examines the theoretical and practical foundations of media from the perspective of the communication professions. The unit will examine the use of media in a range of organisational contexts including liaison with news outlets and the use of social media. Unit content incorporates the latest theories and trends in media consumption and creation and will ensure students are able to effectively manage future developments.
Assessment
Assessment 1 - Media kit (1600 word equivalent,) - 40%
Assessment 2 - Social media project (2400 word equivalent) - 60%