ALR210 - Media Relations Strategy

Unit details

Note: You are seeing the 2019 view of this unit information. These details may no longer be current. [Go to the current version]
Year:2019 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Trimester 3: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Trimester 1 Unit Chair:

Emma Bennett

Trimester 3 Unit Chair:

Mark Sheehan

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALR206 and ALR207

Scheduled learning activities - campus:

Trimester 1

1 x 2 hour Seminar per week

Scheduled learning activities - cloud (online):

Trimester 1

Learning experiences are via CloudDeakin

In-person attendance requirements:

Trimester 3:

Intensive over 3.5 days at the Burwood campus

Note:

Commencing 2019

Content

The unit examines the theoretical and practical foundations of media from the perspective of the communication professions. The unit will examine the use of media in a range of organisational contexts including liaison with news outlets and the use of social media. Unit content incorporates the latest theories and trends in media consumption and creation and will ensure students are able to effectively manage future developments.

Assessment

Assessment 1 - Media kit (1600 word equivalent,) - 40%

Assessment 2 - Social media project (2400 word equivalent) - 60%