ALR207 - Media Relations
Unit details
| Year | 2017 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Warrnambool, Cloud (online) Trimester 3: Burwood (Melbourne), Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Trimester 1: Mark Sheehan Trimester 3: Mark Sheehan |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALR210 |
| Contact hours: | Trimester 1 Burwood (Melbourne), Waurn Ponds (Geelong): 1 x 1 hour Class per week, 1 x 1 hour Seminar per week Warrnambool: 1 x 2 hour Seminar Cloud (online): Learning experiences are via CloudDeakin
Trimester 3 Burwood (Melbourne): 3 X 7 hour Intensives over weeks 1, 5, 7 Cloud (online): Learning experiences are via CloudDeakin |
Content
The unit examines the theoretical and practical foundations of media relations from the perspective of the communication professions. The unit will overview traditional and new media and examine the relationships between communication professionals from a variety of backgrounds. The unit will foster applied media liaison and writing skills.
Assessment
Twitter profile assessment 25%, 1000 words
Media relations portfolio 30%, 1200 words equivalent
Reflective portfolio exercise 25%, 1000 word equivalent
On line quiz 20%
Unit Fee Information
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