ALR206 - Social Media Strategy and Tactics
Unit details
Year | 2017 unit information |
---|---|
Offering information: | *Warrnambool students to contact unit chair or school at scca-students@deakin.edu.au to enrol in this unit |
Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), *Warrnambool, Cloud (online) |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit chair: | Emma Bennett |
Prerequisite: | Any ALR coded unit passed successfully |
Corequisite: | Nil |
Incompatible with: | ALR210, ALR406, ALR606, ALR706 |
Contact hours: | Campus mode: 1 x 2 hour Seminar per week Cloud (online): Learning experiences are via CloudDeakin |
Note:Students in this unit need access to a computer linked to the internet and need to be able to load software from Deakin's Software Library. |
Content
Wikis, blogs, podcasting, YouTube, social media news releases and other aspects of Web 2.0 are harnessed to devise online public relations strategies. This unit keeps students at the cutting edge of Internet communication technology.
Assessment
Group Assignment, 30%, 1200 word equivalent per group member
Individual Assignment, 30%, 1,200 word equivalent
Portfolio, 40%, 1600 word equivalent
Unit Fee Information
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