ALR104 - Strategic Communication and Writing
Unit details
| Year: | 2019 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Trimester 2 Unit Chair: | Ross Monaghan |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Scheduled learning activities - campus: | Burwood and Waurn Ponds Campus: 1 x 1 hour class per week, 1 x 2 hour seminar per week Waterfront Campus: 1 x 2 hour seminar per week |
| Scheduled learning activities - cloud (online): | Online independent and collaborative learning activities including, 1x1-hour recorded class per week, 2-hour online seminar per week. |
Content
This unit develops foundation skills and knowledge required for understanding public relations as a strategic and communications function within organisations. Students will learn how to conduct effective research to solve public relations problems and develop written tactics for traditional and new media channels that encourage mutual understanding between organisations and their publics. Concepts and applied learning in this unit will be relevant to all students interested in the way businesses, public sector bodies and NGOs communicate within complex and changing social contexts and an increasingly networked and digital society.
Assessment
Assessment 1 (Individual) – Quiz (800 words or equivalent) - 20%
Assessment 2 (Group) - Research and writing project (1600 words or equivalent) - 40%
Assessment 3 (Individual) – Portfolio (1600 words or equivalent) - 40%
Unit Fee Information
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