ALR104 - Strategic Communication and Writing
Unit details
| Year | 2017 unit information |
|---|---|
| Offering information: | *Warrnambool students to contact unit chair or school at scca-students@deakin.edu.au to enrol in this unit |
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), *Warrnambool, Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Mark Sheehan |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | Burwood and Waurn Ponds campus mode: 1 x 1 hour Class per week, 1 x 2 hour Seminar per week Waterfront campus mode: 1 x 2 hour Seminar per week Cloud (online): Learning experiences are via CloudDeakin |
Content
This unit develops foundation skills and knowledge required for understanding public relations as a strategic and communications function within organisations. Students will learn how to conduct effective research to solve public relations problems and develop written tactics for traditional and new media channels that encourage mutual understanding between organisations and their publics. Concepts and applied learning in this unit will be relevant to all students interested in the way businesses, public sector bodies and NGOs communicate within complex and changing social contexts and an increasingly networked and digital society.
Assessment
Online quizzes, 20%
Group research and writing project, 1600 words, equiv. 40%
Portfolio of work 1600 words, equiv. 40%
Unit Fee Information
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