ALR103 - Introduction to Public Relations
Unit details
Year: | 2020 unit information |
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Important Update: | Classes and seminars in Trimester 3, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of trimester. Last updated: 5 October 2020 |
Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD* |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 1: Deirdre Quinn-Allan Trimester 3: Deirdre Quinn-Allan |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | ALC103, ALR203, ALR403, ALRM103 |
Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | Trimester 1: 1 x 2-hour seminar per week Trimester 3: online seminars in weeks 1-11 and drop-in assignment sessions in weeks 4,5 & 9, 10, 11 |
Scheduled learning activities - cloud: | Online independent and collaborative learning activities including 2-hours of online engagement per week equivalent (including recorded classes, online activities and discussions) |
Note:*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery |
Content
This unit is an introduction to public relations theory and practice. Students will learn how to apply public relations and communication theories to real world scenarios and produce content relevant to different public relations roles and functions. Topics include media relations, employee relations, community relations, ethics, research and planning. This unit provides a foundation for further study in the field of public relations.
These are the Learning Outcomes (ULO) for this unit At the completion of this unit, successful students can: | ||
ULO1 | Describe the role of a public relations practitioner, and their place in modern society | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
ULO2 | Describe the role of public relations in business, government and non-government organisations | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
ULO3 | Develop a public relations plan | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO3: Digital literacy GLO4: Critical thinking GLO5: Problem solving |
ULO4 | Apply critical thinking to recognise and analyse factors influencing public relations decision-making and practice | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking GLO5: Problem solving |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Trimester 1:Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
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Assessment 1 (Individual) - Online quiz | 20% | Information not yet available | |
Assessment 2 (Individual) - Essay | 1500 words | 30% | Information not yet available |
Assessment 3 (Individual) - Planning Project | 2000 words | 50% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: ALR103 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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