ALR103 - Introduction to Public Relations
Unit details
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| Year: | 2019 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Trimester 1 Unit Chair: | Emma Bennett |
| Trimester 3 Unit Chair: | Ross Monaghan |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALC103, ALR203, ALR403, ALRM103 |
| Scheduled learning activities - campus: | Trimester 1: 1 x 2 hour seminar per week Trimester 3: 5 x 5 hour intensive workshops (Weeks 1, 3, 6, 8 and 10) |
| Scheduled learning activities - cloud (online): | Online independent and collaborative learning activities including 2 hours of online engagement per week equivalent (including recorded classes, online activities and discussions) |
Content
This unit is an introduction to public relations theory and practice. Students will learn how to apply public relations and communication theories to real world scenarios and produce content relevant to different public relations roles and functions. Topics include media relations, employee relations, community relations, ethics, research and planning. This unit provides a foundation for further study in the field of public relations.
Assessment
Assessment 1 (Individual) - Online quiz - 20%
Assessment 2 (Individual) - Essay (1500 words) - 30%
Assessment 3 (Individual) - Planning Project (2000 words) - 50%
Unit Fee Information
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