ALR103 - Introduction to Public Relations
Unit details
Year | 2018 unit information |
---|---|
Enrolment modes: | Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Online Trimester 3: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit chair: | Trimester 1: Emma Bennett Trimester 3: Emma Bennett |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | ALC103, ALR203, ALR403, ALRM103 |
Contact hours: | Trimester 1: |
Content
This unit is an introduction to public relations theory and practice. Students will learn how to apply public relations and communication theories to real world scenarios and produce content relevant to different public relations roles and functions. Topics include media relations, employee relations, community relations, ethics, research and planning. This unit provides a foundation for further study in the field of public relations.
Assessment
Online quiz, 20%
Essay, 1500 words, 30%
Planning Project, 2000 words, 50%
Unit Fee Information
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