ALR103 - Introduction to Public Relations

Unit details

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Year2018 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Online
Trimester 3: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1: Emma Bennett

Trimester 3: Emma Bennett

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALC103, ALR203, ALR403, ALRM103

Contact hours:

Trimester 1:

Campus: 1 x 2 hour seminar per week

Cloud (online): Online independent and collaborative learning activities including 2 hours of online engagement per week equivalent (including recorded classes, online activities and discussions)

Trimester 3:

Campus: 5 x 5 hour intensive workshops (Weeks 1, 3, 6, 8 and 10)

Cloud (online): Online independent and collaborative learning activities including 2 hours of online engagement per week equivalent (including recorded classes, online activities and discussions)

Content

This unit is an introduction to public relations theory and practice. Students will learn how to apply public relations and communication theories to real world scenarios and produce content relevant to different public relations roles and functions. Topics include media relations, employee relations, community relations, ethics, research and planning. This unit provides a foundation for further study in the field of public relations.

Assessment

Online quiz, 20%

Essay, 1500 words, 30%

Planning Project, 2000 words, 50%

Unit Fee Information

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