ALR103 - Introduction to Public Relations
Unit details
| Year | 2017 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Warrnambool, Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Trimester 1: Emma Bennett Trimester 3: Emma Bennett |
| Campus contact: | Ross Monaghan (Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)) Emma Bennett (Waurn Ponds (Geelong), Waterfront (Geelong), Warrnambool) |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALC103, ALR203, ALR403, ALRM103 |
| Contact hours: | Trimester 1: Burwood and Waurn Ponds campus mode: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week Waterfront and Warrnambool campus mode: 1 x 2 hour Seminar per week Cloud (online): Learning experiences are via CloudDeakin
Trimester 3: Waterfront campus mode: - 5 X 5 hour intensives over weeks 1, 3, 6, 8, 10 Cloud (online): Learning experiences are via CloudDeakin |
Content
The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.
Assessment
Online assessment 20%
Written Assignment, 40%, 1600 words
Exam, 40%, 2 hours duration
Unit Fee Information
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