ALC708 - Social Media Content Creation
Unit details
| Year: | 2020 unit information |
|---|---|
| Important Update: | Classes and seminars in Trimester 3, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of trimester. Last updated: 5 October 2020 |
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Adam Brown Trimester 3: Earvin Cabalquinto |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | Trimester 1: 1 x 2-hour seminar per week and extensive online interactions via social media equivalent to 1 x 1-hour class per week |
| Scheduled learning activities - cloud: | 1 x 2-hour seminar per week for Cloud students. Extensive online interactions via social media equivalent to 1 x 1-hour class per week for all students |
Content
This unit enables students to explore, examine, and experience contemporary social media content creation in relation to diverse digital contexts. A critical and creative approach to learning with/about online platforms and how to engage audiences through them is facilitated by various hands-on, media-making activities. Engaging in a highly interactive way with the potential benefits of digital media for professional-personal use, students learn how to build a dynamic online identity and portfolio.
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| These are the Learning Outcomes (ULO) for this unit At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes) |
| ULO1 | Explicate and critically analyse the users, settings, and implications of digital and online media in a wide range of personal and professional contexts | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO2 | Actively contribute to media debates by engaging in a practical manner with various online platforms and media-making technologies | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy |
| ULO3 | Demonstrate an advanced level of digital literacy and creativity through legal and ethical participation in digital media | GLO3: Digital literacy GLO8: Global citizenship |
| ULO4 | Apply advanced communication skills in creating online content for a range of purposes and audiences | GLO2: Communication |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Trimester 1:| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 (Individual) - Portfolio output 1 | equivalent to 1500 words | 30% | Information not yet available |
| Assessment 2 (Individual) - Portfolio output 2 | equivalent to 1500 words | 30% | Information not yet available |
| Assessment 3 (Individual) - Portfolio output 3 | equivalent to 2000 words | 40% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.
Unit Fee Information
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