ALC708 - Social Media Content Creation
Unit details
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Lauren Bevilacqua Trimester 3: Lauren Bevilacqua |
| Cohort rule: | Nil |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | Trimester 1: 1 x 2-hour seminar per week and extensive online interactions via social media equivalent to 1 x 1-hour lecture per week Trimester 3: 1 x 2-hour seminar per week and extensive online interactions via social media equivalent to 1 x 1-hour lecture per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 2-hour seminar per week for Online students. Extensive online interactions via social media equivalent to 1 x 1-hour lecture per week for all students |
Content
This unit enables students to explore, examine, and experience contemporary social media content creation in relation to diverse digital contexts. A critical and creative approach to learning with/about online platforms and how to engage audiences through them is facilitated by various hands-on, media-making activities. Engaging in a highly interactive way with the potential benefits of digital media for professional-personal use, students learn how to build a dynamic online identity and portfolio.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Explicate and critique social media spaces, behaviours and debates relevant to a wide range of personal, professional and industry contexts | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO2 | Apply real-world social media technologies to develop your professional-personal online identity and portfolio by creating digital content that conforms to advanced media-making conventions and techniques | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy |
| ULO3 | Utilise advanced digital literacies by conforming to legal and ethical standards of media-making and contributing to an online learning community using social media platforms as a global digital citizen | GLO3: Digital literacy GLO8: Global citizenship |
| ULO4 | Apply advanced communication skills in written, visual and oral formats to create and share digital content using social media for a range of purposes and audiences | GLO2: Communication |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 - Portfolio output 1 | 1500 words or equivalent | 30% | Information not yet available |
| Assessment 2 - Portfolio output 2 | 1500 words or equivalent | 30% | Information not yet available |
| Assessment 3 - Portfolio output 3 | 2000 words or equivalent | 40% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via ALC708
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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