ALA302 - Transmedia Storytelling
Unit details
| Year: | 2019 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Trimester 1 Unit Chair: | Richie Barker |
| Prerequisite: | ALA203 or MMK295 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Scheduled learning activities - campus: | 1 x 2 hour seminar per week |
| Scheduled learning activities - cloud (online): | Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2 hour per week equivalence) |
Note:Commencing 2020 Students wishing to complete the Public Relations major in 2019 undertake an approved Public Relations placement in ACC317 Communication and Creative Arts Internship A instead of ALA302. Please contact quinn-allan@deakin.edu.au for approval and information about the process as soon as possible. | |
Content
This unit explores the theory and practice of organisational transmedia storytelling and instructs students on the production of content that earns audience attention across traditional and digital advertising channels. The unit emphasises the value of developing an overarching narrative that is fragmented across a series of platforms with each making a unique contribution. Students will be introduced to transmedia storytelling theory, learn about the application of digital media by brands, apply strategies that bolster social media engagement and identify advertising related trends in digital media.
Assessment
Assessment 1 (Individual) - Journal (1400 words) - 35%
Assessment 2 (Group) - Presentation (equivalent 1200 words) - 30%
Assessment 3 (Individual) - Written project (equivalent 1400 words) - 35%