ALA202 - Copywriting and Ideation
Unit details
Year | 2018 unit information |
---|---|
Offering information: | Commences 2019 |
Enrolment modes: | Trimester 1: Burwood (Melbourne), Cloud (online) |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit chair: | Richie Barker |
Prerequisite: | ALA101 or ALA102 |
Corequisite: | Nil |
Incompatible with: | Nil |
Contact hours: | Campus: 1 x 2 hour Seminar per week Cloud (online): Learning experiences are via CloudDeakin |
Content
This unit builds the capacity of students to solve complex communication problems and develop creative copy and concepts for both traditional and new media platforms. Students will explore approaches to ideation that emphasise the social and cultural contexts in which advertising is produced and work in teams to prepare strategically sound copy platforms. Consumer-focused research and creative strategies will be examined to enable students to critique spoken and textual messaging and apply this insight to the development of 'big ideas' that are communicated through persuasive advertising concepts and copy.
Assessment
Studio Practice Tasks (Individual), 40%
Campaign Analysis (Individual), 20%
Portfolio (Individual), 40%