ALA201 - Art Direction and Visualisation

Unit details

Note: You are seeing the 2019 view of this unit information. These details may no longer be current. [Go to the current version]
Year:2019 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Trimester 2 Unit Chair:

Ben Crockett

Prerequisite:

ALA101 or ALA102

Corequisite:

Nil

Incompatible with:

Nil

Scheduled learning activities - campus:

1 x 2 hour seminar per week

Scheduled learning activities - cloud (online):

Online independent and collaborative activities including
seminar overview (recordings provided) and 1 X 2 hour Seminar equivalent.

Note:

Commences 2019

Student enrolment quotas apply

Content

This unit considers the role of the art director in advertising by exploring of the tools and creative collaborations required to achieve a strong visual impact. The principles of advertising design will be examined to help students judge and articulate the efficacy of creative material in local and global contexts. Students will learn how to gather and apply research on product and service offerings, work as a team to solve creative challenges and execute the visual elements of an advertising campaign across traditional and digital media channels. Examination of creative presentation techniques will reveal the techniques required to 'sell' advertising solutions to clients.

Assessment

Assessment 1 (Individual) - Seminar Exercises (1200 words or equivalent) - 30%

Assessment 2 (Individual) - Critique (800 words or equivalent) - 30%

Assessment 3 (Group) - Portfolio and Presentation (1600 words or equivalent) - 40%