ALA201 - Art Direction and Visualisation
Unit details
Year: | 2019 unit information |
---|---|
Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Trimester 2 Unit Chair: | Ben Crockett |
Prerequisite: | ALA101 or ALA102 |
Corequisite: | Nil |
Incompatible with: | Nil |
Scheduled learning activities - campus: | 1 x 2 hour seminar per week |
Scheduled learning activities - cloud (online): | Online independent and collaborative activities including |
Note:Commences 2019 Student enrolment quotas apply |
Content
This unit considers the role of the art director in advertising by exploring of the tools and creative collaborations required to achieve a strong visual impact. The principles of advertising design will be examined to help students judge and articulate the efficacy of creative material in local and global contexts. Students will learn how to gather and apply research on product and service offerings, work as a team to solve creative challenges and execute the visual elements of an advertising campaign across traditional and digital media channels. Examination of creative presentation techniques will reveal the techniques required to 'sell' advertising solutions to clients.
Assessment
Assessment 1 (Individual) - Seminar Exercises (1200 words or equivalent) - 30%
Assessment 2 (Individual) - Critique (800 words or equivalent) - 30%
Assessment 3 (Group) - Portfolio and Presentation (1600 words or equivalent) - 40%