ALA102 - Creative Brand Communication

Unit details

Note: You are seeing the 2019 view of this unit information. These details may no longer be current. [Go to the current version]
Year:2019 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Trimester 2 Unit Chair:

Richie Barker

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Scheduled learning activities - campus:

1 x 2 hour seminar per week

Scheduled learning activities - cloud (online):

Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2 hour per week equivalence)

Note:

Student enrolment quotas apply

Content

Students will explore the nexus of creativity and strategy that is fundamental to successful brand communication. They will examine the nature of creativity in the communication industry and practitioner approaches to the creative process. The advertising messages produced by international brands will be analysed to help students prepare for global mobility as future practitioners. Students will be introduced to the key creative roles within communication companies and build the research, planning and ideation skills required of contemporary practitioners.

Assessment

Assessment 1 (Individual) – Seminar Exercises (800 words or equivalent) – 20%

Assessment 2 (Individual) – Essay (1600 words or equivalent) – 40%

Assessment 3 (Individual) – Portfolio (1600 words or equivalent) – 40%