ALA102 - Creative Brand Communication
Unit details
Year: | 2019 unit information |
---|---|
Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Trimester 2 Unit Chair: | Richie Barker |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | Nil |
Scheduled learning activities - campus: | 1 x 2 hour seminar per week |
Scheduled learning activities - cloud (online): | Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2 hour per week equivalence) |
Note:Student enrolment quotas apply |
Content
Students will explore the nexus of creativity and strategy that is fundamental to successful brand communication. They will examine the nature of creativity in the communication industry and practitioner approaches to the creative process. The advertising messages produced by international brands will be analysed to help students prepare for global mobility as future practitioners. Students will be introduced to the key creative roles within communication companies and build the research, planning and ideation skills required of contemporary practitioners.
Assessment
Assessment 1 (Individual) – Seminar Exercises (800 words or equivalent) – 20%
Assessment 2 (Individual) – Essay (1600 words or equivalent) – 40%
Assessment 3 (Individual) – Portfolio (1600 words or equivalent) – 40%