ALA101 - Advertising Principles and Practices
Unit details
| Year: | 2019 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 3: Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Trimester 1 Unit Chair: | Ben Crockett |
| Trimester 3 Unit Chair: | Earvin Cabalquinto |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Scheduled learning activities - campus: | 1 x 1 hour class per week and 1 x 2 hour seminar per week |
| Scheduled learning activities - cloud (online): | online independent and collaborative learning activities including, 1 x 1 hour class per week (recordings provided), online learning tasks (2 hour per week equivalence) |
Content
This unit will introduce students to the theory and practice of contemporary advertising by exploring the industry's history and rapidly changing nature in the digital era. The social, ethical and regulatory contexts of advertising are established to encourage students to become reflective future producers or consumers of advertising messages. The strategic imperatives of advertising and notions of effectiveness are examined to build students' abilities to solve communication problems that are commonly faced by private, public and non-for-profit sector clients.
Assessment
Assessment 1 (Individual) – Quizzes (800 words or equivalent) – 20%
Assessment 2 (Group of 3 - 4 students) – Presentation (1200 words or equivalent) – 30%
Assessment 3 (Individual) – Research and Planning Report (2000 words) – 50%