ALA101 - Advertising Principles and Practices
Unit details
Year | 2018 unit information |
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Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 3: Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit chair: | Trimester 1: Richie Barker Trimester 3: Ben Crockett |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | Nil |
Contact hours: | Campus: 1 x 1 hour Class per week and 1 x 2 hour Seminar per week Cloud (online): Learning experiences are available via CloudDeakin
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Content
This unit will introduce students to the theory and practice of contemporary advertising by exploring the industry's history and rapidly changing nature in the digital era. The social, ethical and regulatory contexts of advertising are established to encourage students to become reflective future producers or consumers of advertising messages. The strategic imperatives of advertising and notions of effectiveness are examined to build students' abilities to solve communication problems that are commonly faced by private, public and non-for-profit sector clients.
Assessment
Quizzes (Individual), 30%
Presentation (Group), equivalent 1200 words, 30%
Research and Planning Report (Individual), 1600 words, 40%