ACG709 - Strategic Branding and Design
Unit details
Year: | 2020 unit information |
---|---|
Important Update: | Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester. Last updated: 2 June 2020 |
Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 2: Nicole Prowse |
Prerequisite: | Students must complete unit ACG702 and/or ACG703 |
Corequisite: | Nil |
Incompatible with: | ACG208, ACG307 |
Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 2-hour seminar per week |
Scheduled learning activities - cloud: | Online independent and collaborative learning activities including weekly engagement with materials |
Content
This unit will investigate branding beyond the logo and slogan. Taking a multidiscipline approach to branding, students will be required to launch, rebuild or reinvigorate a brand. After informing direction through research of theories and practice, exploring existing brand strategies and innovative concepts, students will be placed in teams to construct and, where possible, implement a branding strategy. The final assessments will a combination of presentation or pitch and exhibition format. Of significance, this project will be required to base the brand strategy on addressing the five senses; sight, sound, taste, touch and smell.
These are the Learning Outcomes (ULO) for this unit At the completion of this unit, successful students can: | ||
ULO1 | Demonstrate advanced discipline specific knowledge and capabilities on how to research, plan and produce solutions to complex branding challenges | GLO1: Discipline-specific knowledge and capabilities |
ULO2 | Demonstrate sophisticated and effective communication skills using a range of methods and media. Transmit ideas, analysis, findings and strategies through advanced written and oral presentation | GLO2: Communication |
ULO3 | Employ a range of specialist skills using industry standard digital devices to source, analyse, generate and disseminate ideas to an advanced level | GLO3: Digital literacy |
ULO4 | Acquire advanced skills in the critical evaluation of contemporary branding practices and judgement of the role disciplines can play in a branding strategy | GLO4: Critical thinking |
ULO5 | Employ specialized knowledge, skills and creativity supported by research based theoretical underpinning to generate solutions to complex problems | GLO5: Problem solving |
ULO6 | Demonstrate an ability to work and learn collaboratively, collegial and responsibly with a range of disciplines, clients and industry representatives | GLO7: Teamwork |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Trimester 2:Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
---|---|---|---|
Assessment 1 - Research Project | 1500 word or equivalent | 30% | Week 4 |
Assessment 2 - Project Proposal | 1000 word or equivalent | 20% | Week 7 |
Assessment 3 - Project | 2500 words or equivalent | 50% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link ACG709
Note: Select the relevant trimester reading list.
Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Click on the fee link below which describes you: