ACG208 - Branding Design
Unit details
Note:
You are seeing the 2018 view of this unit information. These details may
no longer be current.
| Year | 2018 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waterfront (Geelong) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Maria Kneebone-Bates |
| Prerequisite: | Two units from: ACG102, ACG103, ADV102 |
| Corequisite: | Nil |
| Incompatible with: | ADV202 |
| Contact hours: | 1 x 2 hour Seminar per week |
Content
This unit will focus on the considerations of branding strategies in visual communication design. Branding theories and practices reflect on marketing, positioning, business practices, visual consistencies, stakeholders and design issues. These topic areas will be explored through a redesign program and the designing of a variety of applications to position and strengthen branding strategies.
Assessment
Design Research, 20%
Design Project, 30%
Design Project, 50%
Unit Fee Information
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