ACF702 - Television Commercial Production
Unit details
| Year: | 2020 unit information |
|---|---|
| Important Update: | Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester. Last updated: 2 June 2020 |
| Enrolment modes: | Trimester 1: Burwood (Melbourne) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: John Cumming |
| Previously: | ACM717 |
| Prerequisite: | Students must complete unit ACF700 or ACM712 |
| Corequisite: | ALR733 |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 2-hour seminar per week |
Content
The television commercial (TVC) is a significant screen industry activity that is used to promote products, services ideas and brand identities. TVC producers draw upon ideas and techniques from all genres of film and television making and often seek to turn social values and trends to the benefit of their corporate clients. The unit aims to provide students with experience of design and production in this short format, within the discipline of client briefs and tight schedules. The practical skills and knowledge gained should enhance student's capacity to critically analyse television advertising and better understand its social, political and cultural function. Students will gain experience in pitching ideas and sharing research through individual and/or team presentations.
Topics to be addressed in this unit include:
- The TVC form and its sub-genres including social advocacy and community service announcements
- The structure of the television advertising industry, its client base, professions and creative teams
- Techniques of propaganda and persuasion in the short form
- The design and creation of multi-layer messages and meaning in audio-visual media
- Creating, and working creatively to, a tightly specified, research-based brief
- Writing, producing and directing short format film and video to a budget and a time-line
- The production process: development, pre-production, production, post production and delivery
| These are the Learning Outcomes (ULO) for this unit At the completion of this unit, successful students can: | ||
| ULO1 | Integrate concepts and advice from quality publications to:
| GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking GLO5: Problem solving |
| ULO2 | Construct a research paper using quality and scholarly sources with full and correct and consistent citation and clear, grammatically correct written communication including effective use of devices such as sub-headings, bullet points and a reference list | GLO2: Communication |
| ULO3 | Invent, develop, design, compose, manage, create and improve at least one aspect of a television commercial by performing at least one major creative production role individually or within a collaborative team Contribute imaginatively and responsively at all stages of development and production Present, document and speak about ideas and projects in an informed and engaging way | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO3: Digital literacy GLO4: Critical thinking GLO5: Problem solving GLO6: Self-management |
| ULO4 | Negotiate and collaborate effectively and considerately with clients, staff and team members to ensure the best possible outcome for the client and team | GLO2: Communication GLO4: Critical thinking GLO5: Problem solving |
| ULO5 | Manage and deliver work on schedule at all stages according to unit criteria, the client brief and feedback from the client and supervising staff | GLO6: Self-management |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Trimester 1:| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 - Tests on prescribed reading | 1000 words | 20% | Various |
| Assessment 2 - Research essay on an aspect of television commercial production | 1500 words plus reference list | 30% | Week 8 |
| Assessment 3 - Major team TVC project individual performance of at least one key production role | 2500 words | 50% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link ACF702
Note: Select the relevant trimester reading list.
Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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