ACC100 - Gutenberg to Zuckerberg: Communication in Everyday Life
Unit details
| Year | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online, Community Based Delivery (CBD)* Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online, Community Based Delivery (CBD)* Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Ross Monaghan Trimester 2: Julie Freeman Trimester 3: Julie Freeman |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALC101 |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2-hour on-campus seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 2-hour online seminar per week. |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Note:*Community Based Delivery (CBD): only for students of the National Indigenous Knowledges, Education, Research and Innovation NIKERI Institute (located at the Waurn Ponds campus) | |
Content
Discover the complex, competing and intersecting linkages between the different communications disciplines. Gutenberg to Zuckerberg: Communication in Everyday Life explores the power of media in shaping publics and public interests, and the opportunities and challenges created in the network society. You will explore the rise of mass society and consumption, the convergence of media, the ongoing fragmentation of audiences and the changing political economy of the communications industries. Along the way, you will investigate and the analyse core concepts, themes, theories and methods that will enable you to navigate the communication disciplines.
Learning Outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Critically engage with key concepts of communication theory and apply them to the relevant discipline | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO2 | Write and present communication concepts and theories clearly and effectively in a variety of contexts and for different audiences | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
| ULO3 | Work collaboratively and with self-direction as a part of a team to access and utilise relevant resources with the aim of organising and sharing information | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO6: Self-management GLO7: Teamwork |
| ULO4 | Apply critical, analytical and problem solving skills to resolve challenges across a range of communication processes and in multiple contexts | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: Seminar Exercises | 1200 words or equivalent | 30% | Information not yet available |
| Assessment 2: (Group) Presentation | 1200 words or equivalent | 30% | Information not yet available |
| Assessment 3: Essay | 1600 words or equivalent | 40% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
The texts and reading list for ACC100 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.