ACA715 - Creating Your Arts Business
Unit details
Year: | 2020 unit information |
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Important Update: | Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester. Last updated: 2 June 2020 |
Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 2: Anne Wilson |
Cohort rule: | Must be enrolled in course A535, A539, A559, A634, A638, A639, A659, A661, A664, A743, A759, A764, M722, M761, M701, M750, M782 or M751 |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | ALR715 |
Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 2-hour seminar per week |
Scheduled learning activities - cloud: | Online independent and collaborative learning activities including: 1 x 2-hour seminar per week equivalent |
Content
This unit aims to develop practical and strategic skills to support establishing a creative project/enterprise. It will assist the student in preparing for a transformed twenty first century work environment in the creative industries and communications - with focus on entrepreneurship, creative business planning and research into current theory on creative/cultural industry context. This includes strategic and creative approaches to marketing and promotion, with an overview of basic organizational and financial planning. It will include developing skills in pitch presentation related to students’ creative practice.
These are the Learning Outcomes (ULO) for this unit At the completion of this unit, successful students can: | ||
ULO1 | Create their own market strategies for their career and their creative arts/project practice | GLO1: Discipline-specific knowledge and capabilities GLO6: Self-management |
ULO2 | Demonstrate communication and interpersonal skills in areas of self-management of career, negotiation and liaison, networking | GLO2: Communication |
ULO3 | Develop strategic approaches to new enterprise communication and commercialization | GLO4: Critical thinking GLO5: Problem solving |
ULO4 | Identify creative industry sector issues relevant to Creative Arts practice | GLO1: Discipline-specific knowledge and capabilities GLO8: Global citizenship |
ULO5 | Implement and extend relevant communications technology practices | GLO3: Digital literacy |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Trimester 2:Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
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Assessment 1 - Presentation: pitch with written curatorial/capability documentation | 1500 words or equivalent | 30% | Week 3 |
Assessment 2 - Industry-based project: marketing plan | 1000 words or equivalent | 20% | Week 6 |
Assessment 3 - Folio Creative Project Plan | 2500 words or equivalent | 50% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link ACA715
Note: Select the relevant trimester reading list.
Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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