Bachelor of Business
Details of major sequences
Business and Digital Communications
Campuses
Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~
Unit set code
MJ-M32513
Overview
Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.
Units
ALM101 | Making Social Media |
ALR104 | Strategic Communication and Writing |
ACC303 | Communication Research Practices |
ALA302 | Transmedia Storytelling |
MMK280 | Brand Management |
MMK295 | Integrated Marketing Communications in the Digital Age |
plus
MMM315 | Business Management Capstone |
and
WIL units - 1 credit point unit, chosen from::
MWL315 | Industry Based Learning |
MWL316 | Consultancy Experience |
MWL317 | Entrepreneurship Experience |
MWL318 | Internship |
or
an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Please note:
~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Cloud (online) mode.