Bachelor of Business

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Business and Digital Communications

Campuses

Burwood (Melbourne), Online, Waterfront (Geelong)~

Please check each unit for campus availability as unit enrolment modes may change.

Unit set code

MJ-M32513

Overview

Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.

Units

ALM101Making Social Media

ALM216Social Media Strategy

ALM302Digital Media Entrepreneurship

ALA302Transmedia Storytelling for Brands

MMK280Brand Management

MMK295Integrated Marketing Communications in the Digital Age

plus

MMM315Business Management Capstone (Capstone)

and

WIL units - 1 credit point unit, chosen from::

MWL305Business for Social Impact

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

MWL319International Consultancy Experience

or

an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Please note:

~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Online mode.

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