Bachelor of Business

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Details of major sequences

Retail and Supply Chain Management

Campuses

Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~

Unit set code

MJ-M32519

Overview

Retail managers for the 21st century understand the retail process from sourcing through to retail, brand management and evaluating consumers. The field of retailing is still growing but the impact of worldwide competition and short product life cycles makes retailing a challenging and dynamic field that needs retail practitioners who can operate in this volatile environment.

 Units

MMK217Retail Management ~

MMK251Services Marketing

MIS171Business Analytics

MMK280Brand Management

MMK317Advanced Retail Management ~

MIS313Strategic Supply Chain Management ~

plus

MMM315Business Management Capstone

and

WIL units - 1 credit point unit, chosen from:

MWL315Industry Based Learning

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

~ Waterfront (Geelong) students will be required to undertake some units of study in the Cloud (online) mode.

 

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