Graduate Diploma of Business (Arts and Cultural Management)
2020 Deakin University Handbook
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| Year | 2020 course information |
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| Award granted | Graduate Diploma of Business (Arts and Cultural Management) |
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| Course Map | This course map is for new students commencing from Trimester 1 2020. This course map is for new students commencing from Trimester 2 2020. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
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| Campus | This course is only offered Online |
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| Cloud Campus | Yes |
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| Duration | 1 year full-time or part-time equivalent |
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| Deakin course code | M665 |
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| Approval status | This course is approved by the University under the Higher Education Standards Framework. |
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| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8. |
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Course sub-headings
Course overview
The arts and cultural sector is a significant and growing industry in Australia and globally. The sector requires strong, capable and passionate arts managers, and this course is an acknowledged education leader in the field.
Highly effective arts and cultural managers need expertise in management, marketing and finance as well as leadership and innovation. These disciplines and skills are essential to the success of arts and cultural organisations if they are to be culturally vibrant and financially viable.
This course combines the structure of a business education with focused industry expertise from the arts and cultural sectors.
You’ll develop strategic marketing skills relating to audience development, branding, market segmentation, promotions and e-marketing. Other areas of study include: event management, cultural policy and its context, strategic planning, volunteer management, fundraising, sponsorship and philanthropy, management of community creative processes, and managing entrepreneurial activity within the creative industries.
The course is led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate your work and learning through work placement opportunities.
Indicative student workload
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Career opportunities
This program prepares graduates for leadership roles across the range of cultural organisations including: performing arts, visual arts, festivals, community events, facilities, publishing houses, music venues, screen industries, cultural heritage and museums.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Alternative exits
Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.
Course Learning Outcomes
| Graduate Learning Outcome | Course Learning Outcome |
| Discipline specific knowledge and capabilities | Assess a broad range of specialised management approaches and their application to arts organisations. |
| Communication | Develop appropriate communication strategies and techniques in the practice of arts management. |
| Digital literacy | Employ technologies to find, use and disseminate information, concepts and theories in relation to arts management. |
| Critical thinking | Appraise and analyse information in order to understand and apply theories of arts management. |
| Problem solving | Formulate solutions to a diverse range of current and emerging arts management challenges and issues. |
| Self-management | Personalise observations of arts management practice. |
| Teamwork | Analyse the contributions made to arts management from a range of disciplines and backgrounds. |
| Global citizenship | Translate arts management theory and practice from a range of cultural and international contexts. |
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Course rules
To complete the Graduate Diploma of Business (Arts and Cultural Management), students must attain a total of 8 credit points of core units, plus completion of the compulsory 0-credit point unit, MAI010 Academic Integrity. Most units (think of units as 'subjects') are equal to 1 credit point.
Students commencing from Trimester 2 2020:
To complete the Graduate Diploma of Business (Arts and Cultural Management), students must attain a total of 8 credit points of study comprising 6 credit points of core units, 2 credit points of elective units taken from a recommended list, plus completion of the compulsory 0-credit point unit, MAI010 Academic Integrity. Most units (think of units as 'subjects') are equal to 1 credit point.
Course structure
Core units
| MMM793 | Managing Cultural Projects and Events |
| MMM796 | Managing Arts in Community Settings |
| MMM799 | Arts Fundraising and Sponsorship |
| MPA702 | Financial Interpretation |
| MPM722 | Human Resource Management |
Course structure
Compulsory 0-credit point unit
To be completed in the first trimester of study:-
Core units from Trimester 2 2020
| MMM793 | Managing Cultural Projects and Events |
| MMM799 | Arts Fundraising and Sponsorship |
| MPA702 | Financial Interpretation |
| MPM722 | Human Resource Management |
Elective units effective Trimester 2 2020
The remaining 2 credit points may be selected from:
- Recommended electives*
- Postgraduate units offered by the Universit (subject to eligibility)
*Recommended electives:
| ACA715 | Creating Your Arts Business |
| MPM703 | Business Strategy and Analysis |
| AIM704 | Heritage, Development and Tourism in the Asia-Pacific Region |
| AIP773 | Governance and Accountability |
| MPM773 | Contemporary Issues in Leadership |
MWL Units:
| MWL717 | Entrepreneurship Experience |
Work experience
This course does not require students to complete compulsory work integrated learning units.
Other course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
