Bachelor of Business Analytics
2025 Deakin University Handbook
| Year | 2026 course information |
|---|---|
| Award granted | Bachelor of Business Analytics |
| Deakin course code | M340 |
| Course Credit Points | 24 |
| Course version | 2 |
| Faculty | |
| Course Information | For students who commenced from 2019 onwards |
| Campus | Offered at Burwood (Melbourne), Online |
| Duration | 3 years full-time or part-time equivalent |
| Course Map - enrolment planning tool | This course map is for new students commencing from Trimester 1 2026 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| CRICOS code | 098469G Burwood (Melbourne) |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7 |
Course sub-headings
- Course overview
- Indicative student workload
- Professional recognition
- Career opportunities
- Participation requirements
- Mandatory student checks
- Course Learning Outcomes
- Course rules
- Minors
- Course structure
- Work experience
- Details of minor sequences
- Fees and charges
Course overview
Launch a career in the booming world of business insights with Deakin's Bachelor of Business Analytics. With hands-on experience in projects, you will become a confident business analytics translator, capable of unlocking innovative solutions for businesses using data insights.
In Victoria's longest running specialised business analytics course, you will learn practical commercial skills to interpret data and information, developing solutions that drive business performance. Practice with the analysis tools used by professionals and gain industry experience translating insights into impact. The strategic input of industry partners, including IBM, Deloitte and PwC, keeps course content current and industry-relevant, ensuring you graduate with a degree built for the needs of business, today and in the future.
Ready to lead critical business decisions with data-driven insights?
Explore how organisations structure information and use technology to enhance processes, products and services, using cutting-edge data management and analytics tools.
Study Deakin's Bachelor of Business Analytics and develop critical thinking and analysis skills through topics like:
- artificial intelligence
- business intelligence and data warehousing
- data analysis
- information architecture
- information security and governance
- planning commercial systems
- processes and workflows
- professional and business ethics
- project management.
Learn to find meaning and extract value from data by applying creativity to real-world problems. We will equip you with data analysis skills and teach you how to apply problem-solving and creative thinking to the needs of business, science and society.
Grow your professional network before you graduate and gain valuable experience with work-integrated learning opportunities, including community-based volunteering, team projects and business internships. Plus, our world-class business analytics program is taught by teachers who are active professionals, giving you access to current knowledge in the field.
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Professional recognition
Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.
Completion of the Bachelor of Business Analytics and associated double degree courses grants eligibility for entry as a professional member of the Australian Computer Society (ACS).
Career opportunities
As a business data analyst, you will play a key role in helping organisations drive real impact from analytics. With a projected 12.9% increase in business and systems analyst roles in Australia by 2026, and Deakin ranked #1 Victorian university for graduate employment, your future in data analytics starts here.
As a Deakin graduate, you will have the business mindset and practical experience needed to meet this demand. You’ll be set up for success in a variety of roles including:
- artificial intelligence specialist
- big data engineer
- business analytics translator
- business analyst
- business intelligence specialist
- computer system analyst
- data analyst
- digital transformation consultant
- information analyst
- information manager/officer
- market analyst
- predictive modeller
- social media analyst.
*Employment projections, Labour Market Insights, National Skills Commission, Australian Government
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Develop and apply broad and coherent knowledge of the foundation theories, concepts and practice of business analytics within an organisation or social settings. |
| Communication | Communicate ideas and concepts, with consideration to impacts and outcomes, to specialist and non-specialist audiences (using appropriate tools, technologies and techniques). |
| Digital literacy | Use appropriate business analytics technologies to source, evaluate and analyse information relevant to organisational or social settings. |
| Critical thinking | Apply critical and creative thinking skills in a variety of business analytics settings. |
| Problem solving | Identify and model problems and articulate broad business analytics solutions related to authentic situations in organisational or social settings. |
| Self-management | Demonstrate intellectual independence and reflect on self-performance to identify and plan future professional development. |
| Teamwork | Work collaboratively in diverse teams to produce and share business analytics solutions to problems in organisational or social settings. |
| Global citizenship | Apply ethical frameworks and principles in the development and deployment of business analytics solutions to meet stakeholder needs. |
Course rules
To complete the Bachelor of Business Analytics students must pass 24 credit points and meet the following course rules to be eligible to graduate:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 15 credit points of core units
- 1 credit point of Work Integrated Learning (WIL) course elective units
- 8 credit points of open elective units
- a maximum of 10 credit points at level 1
- a minimum of 6 credit points at level 3
Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.
Minors
All students in the Bachelor of Business Analytics have the option to complete a minor sequence chosen from the following:
Course structure
Compulsory 0-credit point units
To be completed in the first trimester of study.
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
| MIS171 | Business Analytics |
| MIS140 | Introduction to Machine Learning for Business |
| MIS201 | Digital Business Analysis |
| MIS202 | Managing Data and Information |
| MIS211 | Cyber Security and Governance |
| MIS231 | Professional Ethics in the Digital Age |
| MIS271 | Business Intelligence and Data Warehousing |
| MIS272 | Predictive Analytics |
| MIS275 | Decision Analytics |
| MIS362 | Social Media Analytics and Data Driven Innovation |
| MIS313 | Strategic Supply Chain Management |
| MIS384 | Marketing Analytics |
| MIS398 | Project Management |
| MIS373 | Artificial Intelligence for Business |
| MIT399/MIS399 | Applied Business Project (*Capstone) |
plus one unit of Work Integrated Learning chosen from:
| MWL305 | Business for Social Impact |
| MWL316 | Consultancy Experience |
| MWL317 | Entrepreneurship Experience |
| MWL318 | Internship |
| MWL319 | International Consultancy Experience |
or an approved international learning experience (study program, student exchange, overseas short course)
*MIT coded unit denotes Study Tour option
Open elective units
Plus eight credit points of open elective units
which may include a 4 credit point minor selected from the specified minor list.
Work experience
This course provides students the opportunity to complete one or more work integrated learning units.
Explore Business and Law WIL opportunities.
International Students:
This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.
For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.
Details of minor sequences
Digital finance
Campuses
Burwood (Melbourne), Online
Unit set code
MN-M30027
Aim:
The Digital Finance minor will provide you with insight into the intersection of finance and technology, preparing you for success in a rapidly evolving business landscape. From understanding data analytics and financial fundamentals to exploring the latest trends in FinTech, you will gain a deep understanding of digital finance principles. This minor is recommended for students who wish to work in the finance industry.
Units
4 credit points from:
| MIS275 | Decision Analytics |
| MAF101 | Fundamentals of Finance |
| MAF210 | Quantitative Methods for Business |
| MAF321 | FinTech |
Economics analytics
Campuses
Burwood (Melbourne), Online
Unit set code
MN-M30028
Aim:
This minor will complement any major and enhance employability by equipping students with strong analytical and quantitative skills to understand and interpret economic data in real-world contexts. It provides a practical foundation in the use of economic models, statistical tools, and data-driven techniques to evaluate and forecast market dynamics, assess the effectiveness of monetary and fiscal policies, and analyse decision-making by individuals and firms. By integrating economic theory with quantitative methods, the minor prepares students to critically assess economic issues and contribute to evidence-based decision-making in business, government, and research settings. The minor offers flexibility, allowing students to tailor their studies toward sub-fields of interest while deepening their expertise in economic analytics.
Units
4 credit points from:
| MAE101 | Economic Principles |
| MIS275 | Decision Analytics |
| MAE256 | Analytical Methods in Economics and Finance |
| MAE306 | Applied Econometrics for Economics and Finance |
Retail management
Campuses
Burwood (Melbourne), Waterfront (Geelong)*, Online
Unit set code
MN-M30009
Aim:
This minor provides you with an understanding of what underpins management and operations in today’s retailing sector. Retail businesses are finding it increasingly difficult to compete without adopting innovation. More and more, new retailers (e.g. Amazon) are impacting the retail landscape at the expense of more traditional bricks and mortar stores. The minor places a strong emphasis on the dynamic nature of retailing, highlighting evolving trends driven by the increasing prevalence of digital marketing technologies. These technologies are changing every aspect of the retailing landscape.
Units
| MMK101 | Marketing Fundamentals |
plus 3 units from:
| MIS313 | Strategic Supply Chain Management ^ |
| MMK217 | Retail Management |
| MMK280 | Brand Management |
Security Management
Campuses
Burwood (Melbourne), Geelong (Waurn Ponds), Online
Unit set code
MN-S000003
Overview
The security management minor will give you opportunity to use your learned managerial and cyber security skills to assist companies in their planning, governance and change policies, ensuring their resilience and defence of related threats.
Units
Four units from:
| MIS211 | Cyber Security and Governance |
| MMH356 | Change Management |
| MMM132 | Management |
| SIT182 | Real World Practices for Cyber Security |
| SIT284 | Cyber Security Management |
Course duration
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Fees and charges
Tuition fees will vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, your study load and/or unit discipline.
Your tuition fees will increase annually at the start of each calendar year. All fees quoted are in Australian dollars ($AUD) and do not include additional costs such as textbooks, computer equipment or software, other equipment, mandatory checks, travel, consumables and other costs.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.
Further information
Contact Student Central for assistance in course planning, choosing the right units and explaining course rules and requirements. Student Central can also provide information for a wide range of services at Deakin.